SAAS provider of an automated data platform that monitors and collects esports data

A small-scale Scandinavian software developer that sells SAAS memberships for their automated data platform, offering a variety of real-time data for the esports and media industry. A basic setup was required to get them started with lead generation via Pardot form handlers and lead assignment in Sales Cloud. Through the setup of segmentation lists a targeted newsletter can be distributed. In addition, prospect and customer insights were provided by making engagement data visible in the CRM through standard features such as Pardot fields and Engagement History features.